My new book, When in Doubt, Ask for More: And 213 Other Life and Career Lessons for the Mission-Driven Leader, is just weeks away from being released. It lists, in alphabetical order, the 214 most important lessons I have learned that can help a new generation of changemakers and nonprofit leaders.
As was the case with my last book, Changing the World Without Losing Your Mind, I don’t have a lot of money for marketing. Last time, I tried a bunch of low-cost, “guerrilla marketing” ideas and wrote a post to this blog about the ones that seemed to work. This time, I am trying some new things.
One new experiment was inspired by my brother Michael Counts, who is a super-talented visual artist and entrepreneur (and also co-founder of A-Plan Coaching). It was to record very short videos about some of my favorite lessons in the book. Yesterday, I recorded and uploaded the first one concerning the lesson from which the book draws its title. The video was far from perfect – as one friend took pains to explain to me! – but this is marketing without money and experts to throw at things. It is 90 seconds long.
Today, I recorded a second video about another of my favorite lessons: “Criticism: Invite It with Humor.” I am going to promote this new video – which I think is an modest improvement on the first in terms of production quality – next week, but I thought I would make it available to readers of this blog starting today. Enjoy!